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    SEO for Estate Agents

    Get More Listings, More Viewings, More Sales

    Dominate local search results and become the go-to estate agency in your area with a tailored SEO strategy.

    90%

    of home buyers start their search online

    3-5×

    typical organic traffic increase within 6 months

    Top 3

    map pack positions for key local terms

    40-60%

    reduction in portal dependency

    Industry Insider

    I've been in your shoes — I know what works

    Before I started helping estate agents with their digital marketing, I owned and ran my own lettings and sales agency. I know firsthand the pressure of hitting valuation targets, the cost of portal subscriptions, and the challenge of standing out in a crowded local market.

    I've sat across the table from sellers, pitched against competitors, and built a business from the ground up. That's why my SEO strategies aren't generic — they're built around what actually converts: valuations, instructions, and long-term client relationships.

    When I work with estate agents, I'm not just optimising websites — I'm helping you build the same kind of presence that I relied on to grow my own agency.

    My Estate Agency Background:

    Former lettings & sales agency owner
    Managed property portfolios & teams
    Competed in highly saturated markets
    Built brand visibility from scratch
    Understand valuation conversion inside out
    Why Estate Agents Need SEO

    Stop relying on property portals for every lead

    Most estate agents depend on Rightmove and Zoopla for the majority of their leads — but you're competing with every other agency on those platforms, paying hefty fees, and building their brand instead of yours.

    Your own website is where you build long-term equity. When a homeowner searches "best estate agent in [your town]", you need to be the one they find — not your competitor.

    A tailored SEO strategy puts your agency in front of sellers, landlords and buyers at the exact moment they're looking — driving direct enquiries that don't cost you per-lead fees.

    Rank for "estate agents in [your area]"
    Appear in Google Maps for local searches
    Attract sellers & landlords organically
    Build your brand outside of portals
    Track ROI tied to real valuations
    What You Get

    How we help estate agents grow online

    Dominate Local Search

    Rank for high-intent searches like "estate agents near me" and "houses for sale in [your area]".

    More Valuations & Instructions

    Drive a steady stream of seller and landlord enquiries directly from organic search.

    Reduce Portal Dependency

    Build your own brand presence so you're not solely reliant on Rightmove and Zoopla for leads.

    Measurable ROI

    Clear monthly reporting tied to real business outcomes — valuations, instructions, and revenue.

    Authority-Building Content

    Area guides, market reports and buyer/seller resources that position you as the local expert.

    Google Business Optimisation

    Appear in the map pack for every local search. More visibility, more phone calls, more walk-ins.

    How It Works

    My process

    1

    Audit & Discovery

    Full technical audit, competitor analysis, and local market research for your area.

    2

    Strategy & Roadmap

    A tailored SEO plan targeting the searches your ideal clients are making.

    3

    Implementation

    On-page optimisation, Google Business setup, content creation and local link building.

    4

    Report & Refine

    Monthly performance reviews with clear metrics and continuous strategy refinement.

    Ready to dominate your local market?

    Let's build an SEO strategy that brings sellers, landlords and buyers directly to your door.