I help local businesses get found by the right customers
I'm Darren — the person behind Oak Cassidy. I'm a freelance SEO and digital marketing specialist based in Kent, working with service businesses across the UK.
From building websites to building businesses
I've been working in digital marketing and web development for years, and in that time one thing has always stood out to me: most small and local businesses are being left behind online. Not because their services aren't good enough, but because they don't have the right digital presence to compete.
That's why I started Oak Cassidy — to give UK service businesses the same level of SEO expertise that bigger companies take for granted, without the agency price tag or the impersonal experience. When you work with me, you work with me. Not a junior account manager, not a chatbot.
I specialise in SEO, local search, Google Business Profile optimisation, and — increasingly — Generative Engine Optimisation (GEO). The way people search is changing rapidly with AI, and I'm making sure my clients stay ahead of that curve.
How I got here
The Early Days
Started building websites and learning the ins and outs of search engines, discovering a genuine passion for helping businesses get found online.
Going Deeper
Invested years into mastering technical SEO, local search, and Google Business optimisation — working with businesses across multiple industries.
Oak Cassidy
Launched Oak Cassidy to focus exclusively on what I do best: helping UK service businesses dominate local search and build a sustainable online presence.
The AI Era
Now pioneering GEO (Generative Engine Optimisation) to help businesses get cited by ChatGPT, Google AI Overviews, and the next generation of search tools.
What I believe in
Results Over Vanity Metrics
I don't chase impressions or traffic for the sake of it. Everything I do is measured by what actually matters — enquiries, calls, and customers through the door.
Built for Small Business
I've worked with businesses of all sizes, but my heart is in helping independent and local service businesses compete online without needing a massive budget.
No Jargon, No BS
You'll always know what I'm doing and why. I explain everything in plain English and you'll never be locked into a contract you don't understand.
Want to work together?
I'd love to hear about your business and see how I can help. Book a free, no-obligation chat — no hard sell, just honest advice.
Get in Touch